We’re thrilled to announce our partnership with Lincoln City, a collaboration set to accelerate Purendure’s growth as part of the club’s Innovation Lab.
Founded in 2024 by Laura and Hayley Gardner, Purendure was born from a desire to fuel sport with clean, natural ingredients, without relying on synthetic or heavily processed additives. Our real fruit energy gels are made with 100% natural, nutrient-rich ingredients, ensuring smooth digestion and sustained energy without spikes or crashes. Free from common allergens and fully vegan, they provide athletes with the purest performance fuel possible.
Through this partnership, Lincoln City will take an advisory board position supporting our growth.
Lincoln City’s Chief Growth and Innovation Officer, Jason Futers, shared his enthusiasm:
"This is an exciting partnership. We’re delighted to work alongside Laura and Hayley as they build Purendure. The Innovation Lab allows us to establish long-term relationships with companies whose products can benefit from access to elite athletes, and Purendure’s natural energy gels fit perfectly into that vision."
Purendure co-founder Hayley Gardner echoed the excitement:
"Clean fuel is essential for athletes of all levels, whether they’re chasing peak performance or simply prioritising their health. The right nutrition impacts endurance, recovery, gut health, hydration, and even brain function.
Purendure’s real fruit energy gels embody that philosophy, providing a wholesome and effective way to fuel without unnecessary additives.
Laura and I are eager to work with the team at Lincoln City and can’t wait for Imps fans to experience Purendure."
This partnership marks an exciting step forward for Purendure, and we’re looking forward to growing alongside Lincoln City.
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