About Us
Why Purendure?
Purendure was founded by wife duo, Laura and Hayley, passionate about fitness and nutrition. During Laura’s running journey, she discovered a significant gap in the market for pure and natural energy products for sports. This is where Purendure was born. We’ve combined ‘PURE’ ingredients with ‘ENDURANCE’ sports to create a natural, fruity, and clean alternative to traditional energy gels.
Laura
Since my teens, I have always pushed myself and dedicated time to working out and looking after my body. I completed 2 triathlons before joining the military in 2011, where I served 7 years in the Royal Signals. When on a tour in Afghanistan, I came across my passion for CrossFit. After leaving the military, my passion for Crossfit and all things fitness continued including finding a new love for running. In 2023, I started training for a half marathon, and from there, my first full marathon, which I completed in March 2024.
Hayley
I have always had a sports background. Growing up, I lived and breathed football—I was just this small ginger kid happily running around in a boys’ team from the age of 7. Although I was still ginger and small, I eventually upgraded to the girls’ Brighton and Hove Centre of Excellence until I turned 16. Watching Arsenal play is always a highlight for me. Later, I pursued studies in Sports Development and Fitness, including becoming a Certified Football and Basketball coach, before unexpectedly taking a break from competitive sports. My passion for fitness and nutrition, however, has not wavered. I recently qualified as a personal trainer. P.S. I’m still small and ginger—haha!