Real food. Nothing to hide.

Why Purendure?

Most gels are a chemistry set, a dozen ingredients you can't pronounce and a sweetness that sits in your stomach like a brick. Purendure is four real ingredients: fruit, and just enough to keep you moving. That's it. Fuel you don't have to think about, so you can get on with whatever you are doing.

It's just food

Four real ingredients. Nothing artificial, ever.

Won't turn on you

Gentle by nature, so your stomach isn't the thing that stops you.

Made in the UK

Trusted quality and made in the UK.

Vegan & Allergen-Free

Vegan Society Certified & Free from common allergens.

Informed Sport Certified

Every batch tested for banned substances.

Resealable Screw-Top Lid

No sticky mess, no waste.

Wherever you're chasing it.

Runners, cyclists, hikers, footballers the same real-food fuel, because nobody wants their stomach to be the thing that stops them. Used by professional football clubs, on the trails, and at the start line.

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What People Are Saying

Tried them during a half marathon. Thought the flavour was amazing. So much better than the sickly sweet gel packs. It is still sweet but doesn’t have that cloying texture and overly sweetness of the artificial gels. I loved them and will be buying more.
— James

Mango was DELICIOUS. So tasty and felt great eating it knowing the ingredients were so pure.
— Lucy

Use these for Thames Path 50k Ultra and I loved them, especially the banana one! Nice texture, great taste, not sickly sweet at all and the screw cap meant it didn't cause a mess in my vest when I was done. I'm a convert!
— R.K.