Real fruit. Four ingredients. That's it.
Fruit purée
The carbs. Most of the pouch is fruit
Date Syrup
More carbs.
Salt
A pinch, because you sweat it out.
Lemon Juice Concentrate
For taste. It stops the fruit going flat.
Gels used to wreck Laura mid-run. This is what we made instead.
Why Purendure?
It's just food
Four real ingredients. That's it. Nothing artificial, ever.
Won't turn on you
Made by runners who'd had enough of gels that fought back.
Made in the UK
Made in the UK. Every batch tested.
Vegan Society certified
Vegan Society Certified & free from 14 major allergens.
Informed Sport Certified
Every batch tested for banned substances.
Resealable Screw-Top Lid
Close it, pocket it. No sticky fingers.
Wherever you're chasing it.
Runners, cyclists, hikers, footballers. Same four ingredients. Used by professional football clubs, on the trails and at the start line.
We couldn't stomach other gels
Read why Founders Hayley and Laura combined PURE ingredients with ENDURANCE sport.
