Real food. Nothing to hide.

Why Purendure ?

Most gels are a chemistry set, a dozen ingredients you can't pronounce and a sweetness that sits in your stomach like a brick. Purendure is four real ingredients: fruit, and just enough to keep you moving. That's it. Fuel you don't have to think about, so you can get on with whatever you are doing.

It's just food

Four real ingredients. Nothing artificial, ever.

Won't turn on you

Gentle by nature, so your stomach isn't the thing that stops you.

Made in the UK

Trusted quality and made in the UK.

Vegan & Allergen-Free

Vegan Society Certified & Free from common allergens.

Informed Sport Certified

Every batch tested for banned substances.

Resealable Screw-Top Lid

No sticky mess, no waste.

Just 4 Simple Ingredients. Nothing Else.

Organic Bananas

Dates

Salt

Organic Lemon Juice

Product details

Description

Banana purée, date syrup, lemon juice and a pinch of salt. That's the whole gel. Each 70g pouch gives you 22.4g of carbs from fruit. It tastes like banana because it is banana. The screw-top lid means you can take half now and save the rest for later. Every batch is tested under Informed Sport before release. It's used by professional football clubs, and by runners who like knowing exactly what they're eating at mile 20.

How It Fuels Your Performance

  • Fast + sustained energy from fruit sugars and date syrup

  • Electrolyte support from sea salt to help maintain hydration

  • Gut-friendly digestion even under high effort

  • Real fruit banana with no artificial taste or texture

This is real food energy for real performance clean, simple, and effective.

What’s inside

Real fruit, natural carbohydrates, electrolytes and nothing else. No additives. No artificial sweeteners.

Ingredients: Organic Banana Purée, Date Syrup, Salt, Organic Lemon Juice From Concentrate.

  • Lactose-free
  • Nut-free
  • Gluten-free
  • No artificial flavors
  • No preservatives
  • No artificial sweeteners
  • No artificial colors
  • Soy-free
  • Vegan
  • Dairy-free
  • Vegetarian


Banana Nutritional Information

Mango Nutritional Information

How to Use

Each Purendure Energy Pouch packs a punch with 22g+ of carbohydrate goodness. For peak running performance aim to consume 1-3 pouches every 60 minutes to hit that 60-90g of carbohydrates your body can absorb per hour. Just unscrew the top and squeeze.

Store in a cool, dry place. Once open, pop in the fridge and consume within 48 hours.

Once finished, the pouches, lid included can be easily recycled through most kerbside schemes across the UK.

  • 5 stars: 109 (88%)
  • 4 stars: 10 (8%)
  • 3 stars: 2 (2%)
  • 2 stars: 2 (2%)
  • 1 star: 1 (1%)
Some of the reviews shown are from related products the merchant grouped with this one.
C
Customer - Liz
Really great taste and super easy to take

Really great taste and super easy to take. Since using this I’ve found my stomach has been more settled after a run. Small and easy to carry. Really pleased that I found these as the NEC running show! Way better than other gels I’ve tried.

Thank you Liz for leaving a 5* review, so glad you've found a gel that works for your stomach and better than other gels you've tried. Thank you for stopping by at the NRS, were delighted to have helped you. Best wishes and Chase The Feeling® Hayley

S
Scott
Scott

Best gels I’ve used
Fantastic taste with zero stomach issues!

Thank you Scott for leaving us a 5* review, we're so glad that they are the best gels you've used and that you don't get any tummy trouble with them. It means we're doing our job right. We appreciate your purchase. Best wishes and Chase The Feeling® Hayley

N
Nicola Panton
Best fuelling for running I’ve tried

Have tried quite a few options for fuelling over the years and nothing worked welll for me until I discovered Purendure! Love that it is all natural ingredients

C
Customer
A refreshing alternative

Tried these today at Derby festival of running. I had forgotten my gels and was worried trying something new on race day.
Pleased to report no GI issues and it gave me the fuel I needed to keep going. Bonus as it’s vegan friendly too and no artificial nasties.
Lovely to meet Laura and Hayley today. I’ll definitely be buying more of this product and happy to recommend it.

C
Colin
Excellent

Taste delicious, easy on the gut perfect for me when I’m constantly hitting a tennis ball to boost my energy levels .
Got to stop the Mrs stealing them for her porridge.
I’ll order some more.

C
C.
Brings back childhood memories

The mango flavour is amazing, it tastes like a cross between mango and golden syrup (which was a favourite of mine during childhood) I used it as a pre workout as I was feeling a bit flat and weak beforehand, I was able to power through a weights and cardio session after using this. I could have kept going, the only reason I stopped was because I was training on my lunch break and had to get back to work. The post workout pump was also crazy

N
Nevin Sunderji
Smooth and provided great fuel for my 5k

Smooth and provided great fuel for my 5k run

Thank you for leaving a 5* review we are happy to hear the Banana Natural Energy Gel fuelled your 5k so well! Thanks for sharing your experience. Best wishes and Chase The Feeling® Hayley

H
Harry
Love love love them!!

Love love love them!! So much easier on the tummy, I have one before I play football and one at half time. Perfect natural tasting.

Thank you for leaving a 5* review. We're so happy to hear you love the Mango Natural Energy Gel. It’s great to know it works well for your football games with no tummy issues. Best wishes and Chase The Feeling® Hayley

L
Les O
My number one energy gel.

My latest order of Mixed Natural Energy Gels are going down a treat as always.

Thank you for leaving us a 5* review. We really do appreciate you being a loyal customer. We always want to provide the best for our customers so If there is anything we could do to support you, please reach out with ideas. Best wishes and Chase The Feeling® Hayley

M
Mark Skidmore
Delicious

Delicious

Thank you for a delicious 5* Review. Best wishes and Chase The Feeling® Hayley

R
Rute Robalo
This gel was recommended to me by another athlete

This gel was recommended to me by another athlete. It has now become a favourite. The flavour and consistency are 5 stars. It's easy to open, and I also love how I can put the lid back on the packaging without making a mess. The cherry on the cake is that I can recycle the packaging in the soft plastic collection points in major supermarkets. Winner!

Wow thank you so much for leaving us a 5* review we can really smile at, were so happy they have met your expectations in so many ways. Do check your local council recycling as some councils let you recycle PP5 packaging at the kerbside. Best wishes and Chase The Feeling® Hayley

L
Les O
The only gels I use.

My latest order of Purendure Mixed Natural Energy Gels are going down a treat.

Thank you so much for leaving a 5* review, so happy they are going down a treat and they are the only gels you use. Best wishes and Chase The Feeling® Hayley

I
Ina

One of the best running gels

Thank you so much Ina for your continued support. So happy you think our gels are one of the best. Best wishes and Chase The Feeling® Hayley

A
Al Aitken
Lovely flavour, easy to digest for ultras

Absolutely delicious alternative to my usual gel choice. Recently used as a fuel source for a backyard ultra and I was looking forward to the Mango Laps!

Thank you so much for leaving us a 5* review. So glad you find the mango delicious and better than your usual gels. Good luck for your upcoming backyard ultra. Best wishes and Chase The Feeling® Hayley

H
Harry
These are great

These are great, I have used them for multiple sports including running and padel gave me a nice boost.

Thank you Harry for leaving a 5* review! We're glad to hear that our Banana Energy Gel has given you a boost during your various activities. Best wishes and Chase The Feeling® Hayley

M
Mike B
Love the banana not so the

Love the banana not so the mango

Hi Mike, thank you for your feedback on our Mixed Natural Energy Gels. We're glad to hear that you love the banana flavuor! We apologise that the mango flavour didn't meet your expectations. We value your opinion. Did you know the mango gel also works well in 150-200ml of water as a carb drink too. Best wishes and Chase The Feeling® Hayley

A
Anonymous
Power shots

Tasty and effective

Hi Barry! Thank you for taking the time to leave us a 5*review. We're so happy to hear that you found our gels both tasty and effective. Best wishes and Chase The Feeling® Hayley

v
victoria
Great taste!

First gel I actually like and can stomach, well done!
I tried it for free after a run rebel race and came straight here to buy some! Thank you!

Thank you so much for leaving a 5* review, we are glad you enjoyed our energy gels at the RunRebel event, and really appreciate your order. Best wishes and Chase The Feeling®

E
Elaine

Easy to use on a long run, taste good, no nasty additives, artificial sweeteners or gums and vegetarian. Thank you

Thanks for your review, Elaine. We are so glad you enjoyed our products. If there's anything we can do to make your next visit even better, please let us know, we'd love to earn that 5th star. Best wishes and Chase The Feeling® Hayley

F
Fiona Copper
Mango flavoured

Ordered 12 pack to try and it really is delicious. Used twice so far … one long run and one only a few miles. Like that I don’t get sticky fingers. Nice taste and natural. I did need the loo during each run so not sure it doesn’t give a laxative effect as yet. Using for my 24k this weekend so will see

Thank you for leaving a 5* review for our Mango Natural Energy Gel. We're so glad to hear that you're enjoying the delicious mango flavuor and the fact that it doesn't leave your fingers sticky. We always strive to use natural ingredients in our products. Let us know how you get on with them for your 24k this weekend! Best wishes and Chase The Feeling®

B
Barry Hicks
Tasty Energy

Tried these on a half mara trail run heading up a hill when i was depleted, it worked and was tasty, gave me the power to get a PB. Bought the 12 pack and love them, even have ine pre-gym😋

Thank you so much for leaving us a 5* review. So happy you found our products at an event and they manged to give you the energy to bag yourself a PB. Congratulations. They are a fantastic pre-gym snack too. Best wishes and Chase The Feeling®

D
Dr Ian Beasley
The simplicity is what makes it

Compact, easy to open on the move, tasty, and no sticky fingers or stomach issues that I ordinarily get with gels.

Banana is my fave flavour.

Thank you so much for leaving us a 5* review, were so happy you've found a gel that works for you in so many ways. Horray to no more stomach issues. Best wishes and Chase The Feeling®

A
Amanda Ellis
Perfect fuel

I bought a trial pack of 4 from the National Running Show and have now bought a box of 24! I’ve tried so many different gels, chews etc and these are my favourite. They go down so quickly and easily.

Thank you so much for leaving a 5* review and purchasing from us at the National Running show. We are delighted that they work for you and they're better than anything else you've tried. Appreciate the support. Best wishes and Chase The Feeling®

P
Peter Bulmer
Tastes great

Tastes like real fruit and not as slimy as usual gels.
Definitely be ordering more

Thank you for leaving a 5* review, so glad you prefer the taste of these real fruit gels over others. Best wishes and Chase The Feeling®

C
Claire Forsyth
Best energy gels!

Since trying pureendure at Thunder races in September I haven’t used anything else, fruity and gentle on the stomach

Thank you so much for leaving a 5* review, so glad you managed to try us at an event and have continued your fuelling with us as they are gentle on your stomach. It always means the world to us. Best wishes and Chase The Feeling®

FAQs

Please read our FAQs page to find out more.

What makes Purendure gels different from other energy gels?

Purendure gels are made with 100% natural, real fruit ingredients, no artificial preservatives, and no additives. They’re clean, simple, and designed to deliver sustained energy without gut discomfort or crashes.

Are Purendure gels suitable for vegans?

Yes! All our gels are 100% vegan, plant-based, and made without animal products, also Vegan Society Approved.

When should I take a gel?

Take 1 gel every 15-20 minutes during endurance activity (running, cycling etc.) or 15–20 minutes before for a natural energy boost.

Can I recycle the packaging?

Yes, recyclable PP5 - cap included

Do the gels need to be refrigerated?

Nope. Our gels are shelf-stable and easy to carry. Just keep them in a cool, dry place and you’re good to go.

Do the gels contain caffeine?

No. Our Banana and Mango gels are caffeine-free and fuel your body with real food ingredients.

Is it gluten-free and allergen-safe?

Yes - free from top 14 allergens and produced under strict standards.

What’s the texture like?

Smooth and fruit-purée-like. Less sticky and synthetic than typical gels, easy to take mid-activity.

Didn’t find your answer?

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